If you want to grow your business, reach a wider audience, and skyrocket your sales and ROI, engaging in cost-effective digital marketing strategies is essential.
However, since the Internet, together with consumers’ online buying behaviours, is constantly evolving, you have to continuously adjust your marketing efforts to figure out what works best for you and your business.
Digital marketing initiatives from 10 years ago may not work in today’s modern time. It is, therefore, important to always be updated with digital trends and industry standards.
If you are in search of the best digital marketing tools for 2019, we’ve listed down in this article what you can and should use in order to meet your business goals and sales targets.
Digital Marketing Tools for Blogging
One of the few digital marketing trends that never change is relevant content. If you want to organically promote your online business or e-commerce store, create content pieces that talk about it through blogs, articles, reviews, success stories, testimonials, and other similar content. One of your top options in creating blogs and content is WordPress.
WordPress is a full-featured content management system that allows you to build a website or blog site from scratch — even without
By building a blog site using WordPress, you can easily create content that talks about your brand or highlights the advantages of your products. This way, readers and visitors who stumble upon those content pieces will learn more about your business.
One of the best free blogging tools available online, Sumo enables you to add email capture forms, social sharing buttons, and analytics to your blog.
As it is designed with versatility and power, you can do so much more with it, especially if you choose to get the paid version that has more advanced features like more intricate templates and a/b split testing.
2. Yoast SEO
Don’t let your content go unnoticed. With the Yoast SEO plugin, you can easily optimize your blogs and articles for higher search engine rankings.
Yoast SEO is an open-source plugin for WordPress that is easy to install and use.
Once installed, it evaluates each page and post of your site and identifies how well are they optimized according to your focus keyword.
This way, you can improve their optimization, as well as readability, levels to conform with your SEO and UX goals.
Digital Marketing Tools for Analytics
1. Google Analytics
Analyzing the performance of your website is important because it gives you helpful information and insights about how you can further improve your digital marketing efforts.
Google Analytics is a free analytics tool that you can easily integrate to your website to capture data on users’ behaviour and traffic sources. It also enables you to create goals and events that will help you measure your conversion rates.
ClickMeter is another analytics tool to consider if you want to monitor your website’s traffic, SERP, and performance.
It is a complete and definitive tool enabling you to track events, manage redirection, and monitor external links. It also identifies where your traffic is coming from — whether direct, social, search, or referral.
Digital Marketing Tools for Social Media Management
1. Facebook Ads Manager
Managing your Facebook page organically is one thing, but advertising on it is another.
If you plan to create ad campaigns on Facebook and take advantage of its millions of users, rich targeting options, and multiple ad variations,
Facebook Ads Manager is one of the digital marketing tools you need to learn and familiarize yourself with.
Another nice feature of the Facebook Ads Manager is that it gives you the option whether or not you want to show your ads on Instagram, too — like hitting two birds with one stone!
Are you managing multiple social media accounts and you feel like it’s taking too much of your time?
Hootsuite is a social media listening and publishing tool that lets you take control of a couple of social media pages and accounts all at once.
You can schedule posts, write replies, monitor hashtags, and track followers using this social media marketing tool.
Digital Marketing Tools for Emails and Landing Pages
For email marketing, a tried-and-tested tool that is ideal for both beginners and experienced marketers is MailChimp.
It’s packed with features that let you manage your subscribers easily, such as easy-to-navigate dashboard, drag and drop email editor, and uncomplicated contacts database.
As they continue to expand their packages and premiums, Mailchimp now has a landing page builder that can help you build pages outside your website and may serve as sign up pages.
Speaking of landing pages, another top player among the best digital marketing tools for 2019 is ClickFunnels.
More than just a landing page builder, ClickFunnels enables you to create “funnels” or a series of web pages that bring customers from the starting point (a video introduction phase) all the way to a thank you page.
It may look complicated at first, but once you get used to it, creating landing pages will be a breeze!
ClickFunnels is also a popular choice among landing page builders because it can easily integrate too many other digital tools, including Infusionsoft, Zapier, WebinarJam, MailChimp, and more.